Books : Marketing: With Powerweb
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Binding: Paperback
Dewey Decimal Number: 381
EAN: 9780071116091
ISBN: 0071116095
Label: McGraw-Hill Higher Education (ISE)
Manufacturer: McGraw-Hill Higher Education (ISE)
Publication Date: April 01, 2005
Publisher: McGraw-Hill Higher Education (ISE)
Sales Rank: 309331
Studio: McGraw-Hill Higher Education (ISE)
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Editorial Review:
Product Description:
"Marketing, 8e" by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty - from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. This edition is available in both print version and interactive /online version via PowerText, an integrated learning experience that combines the traditional content of a textbook with the media-rich environment of the Internet and both versions are supported by a dramatically expanded and improved multimedia teaching package.
Average Rating: 
Rating:  -
I bought this book for a marketing class that I had to cancel and retake at a later semester. So I threw it in the closet and didn't look at it. Mistake number 1. Now that I have this class and my first session is tomorrow night, I looked over the book to notice that it has "Fisher College of Business The Ohio State University" on the front. So I thought, thats kinda cool to that a college can get their name on it. Little did I realize that the book is custom printed. It's missing 6 chapters. Yes. ... Read More
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Product is exaclty what I needed and at a great price. Very impressed with quality and overall appearence of this item.
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the book was sent to me on prompt, along with the notes, which is helpful..thanks!
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Required textbook for a class I am taking. There was no indication I could find that this is the International version and what was actually required for the course is the domestic version. So far, I haven't noticed any differences in text.
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I purchased this book under the impression that it was the 8th ed, which is was. However, it is the International Edition that is not even available for sale in North America (it even says it on the back cover). So, buyer beware it is not the same book as the regular 8th Edition!
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