Books : Study Guide to accompany Marketing

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by: Roger Kerin, Eric Berkowitz, Steven Hartley, William Rudelius

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Binding: Paperback
Dewey Decimal Number: 380
EAN: 9780072828917
ISBN: 0072828919
Label: McGraw-Hill/Irwin
Manufacturer: McGraw-Hill/Irwin
Number Of Items: 1
Number Of Pages: 700
Publication Date: April 08, 2005
Publisher: McGraw-Hill/Irwin
Sales Rank: 310362
Studio: McGraw-Hill/Irwin

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Editorial Review:

Product Description:
The Study Guide enables the students to learn and apply marketing principles instead of simply memorizing facts for an examination. The Study Guide includes chapter outlines for student note-taking, sample tests, critical thinking questions, and flash cards.

Customer Reviews

Average Rating: out of 5 stars

Rating:

- Marketing
I haven't received the book yet. It was ordered about a month ago. I'm in week two of the MBA class six week course and hope it will arrive soon.
ps I had to click on a star to submit this review, even thought it does not earn a star rating at this time.

Rating:

- College textbook for domestic Marketing
This book is good at presenting how to put together a marketing plan. I just wish it was not so wordy in some parts, but the information is helpful.

Rating:

- Marketing Fluff!
It's pretty and colorful and has more sidebars than text. It starts with a ten page "why this book is great" embedded review and continues making it pretty throughout the book.

But there is no content. The basic form of the book is to define a few terms, define a chart, have some barely related case study, go to the next chapter. It's an easy book to teach from, but a horrible book to learn from. For example, it brings up the four P's (Place, Promotion, Price, Product) with a paragraph ... Read More

Rating:

- Study guide 7th ed for Marketing 7th ed Authors: Kerin, etc
This is a MUST book to have to assist you with studying and mastering your marketing still while getting an "A" for this course. I took this marketing class and all the test questions were on the tests that I could not even believe it. Besides that, I used this book if I dont have time to read all the chapters again before the tests.

This book is optional but you will find how valuable it is for studying for your tests.

Rating:

- Effective learning approach
Great tutorial that helped me get a A on my final ezam. Amust have to review important concepts and terms.

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