Books : Marketing: The Core

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by: Roger Kerin, Steven Hartley, William Rudelius

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Amazon.com's Price: $136.25

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Binding: Paperback
Dewey Decimal Number: 658.8
EAN: 9780073381060
ISBN: 0073381063
Label: McGraw-Hill/Irwin
Manufacturer: McGraw-Hill/Irwin
Number Of Items: 1
Number Of Pages: 512
Publication Date: November 06, 2008
Publisher: McGraw-Hill/Irwin
Sales Rank: 11039
Studio: McGraw-Hill/Irwin

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Editorial Review:

Product Description:
MARKETING: THE CORE, 3/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 9/e, but in a shorter, more accessible package. The Core distills Marketing�s 21 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester.

Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that�s equally kind to both the eyes and the pocketbook. The Core is more than just a �baby Kerin�; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.

Customer Reviews

Average Rating: out of 5 stars

Rating:

- Marketing Core
The books condition is fine and I received the book in a very timely manner. Thank you!

Rating:

- Good content
I passed the class, so i guess its got the content needed for the class for Business marketing Managment. The topics where good and the examples does make you think outside the box, so its nice...

Rating:

- The quality of the book is much worse than what the seller said.
The seller said that book condition is good, but after got the book found the book was weted and many papges are sticked together and many sentences can not be recognized. Not acceptable.

Rating:

- Pleasantly surprised!
This is an excellent textbook. Real world examples, colorful, and up-to date pictures makes this an excellent marketing reference. The chapters are short, and make studying an enjoyable task. Thanks!

Rating:

- excellent
the book was in great condition and it was shipped on time which means alot when you are taking college courses.

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