Books : Marketing

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by: Roger Kerin, Steven Hartley, William Rudelius

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Amazon.com's Price: $140.10

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Binding: Hardcover
Dewey Decimal Number: 658.8
EAN: 9780073404721
ISBN: 0073404721
Label: McGraw-Hill/Irwin
Manufacturer: McGraw-Hill/Irwin
Number Of Items: 1
Number Of Pages: 784
Publication Date: March 20, 2008
Publisher: McGraw-Hill/Irwin
Sales Rank: 2104
Studio: McGraw-Hill/Irwin

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Editorial Review:

Product Description:
Marketing, 9/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty�from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. .

Customer Reviews

Average Rating: out of 5 stars

Rating:

- Excellent
Product delivered on time and in Superb Condition. Though used - it felt it was brand new..

Rating:

- The Intended Audience...
I didn't really think this book revealed anything that was a surprise for someone at the intermediate marketing level. For example, the idea that if you give a product a bad name it will not sell is sort of like....no duh George! It did give some good advice on how to name products. For example, keep it short and simple and try to come up with something that is easy to memorize. Like Coke, 4 letters, or Pepsi, 5 letters. Creating a single syllable name is usually better than creating a name that ... Read More

Rating:

- This is a class textbook, and I just started
I just started this class, so far the text looks fine. If I was through
the book I could see why, I'd get an e-mail to reveiw it. First Chapter seems O.K.

Rating:

- Delivered Very Fast!
Product arrived within a few days and was just as described. I was very pleased with the prompt arrival and the excellent condition of the book. Just what I needed for my marketing class at a price $60 lower than the campus bookstore!

Rating:

- It could change your life!
Wow, after reading this gem you will learn things like if you pick a bad name for a product - it won't sell!

Shocking secrets of marketing revealed in this tome!

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